Small Business SEO & AEO Services
Getting your business found online is about more than just having a website. Search Engine Optimization (SEO) helps your site rank higher on Google, driving more traffic and potential customers your way. But the way we search is evolving, people are asking direct questions to AI and search engines are prioritizing quick, accurate answers. That's where Answer Engine Optimization (AEO) comes in.
At Pyrobyte Web Solutions, we focus on both SEO and AEO to ensure your business is visible in every way that matters. We help small businesses get discovered, whether through traditional search rankings, featured snippets, or voice search results. With the right strategy, your business won't just be seen, it will be the go-to source for the solutions your customers need.
Who We Help With SEO & AEO
Local Service Businesses
From home services to specialized trades, local businesses need to be found when customers search for solutions in their area. We help businesses rank higher on Google, secure spots in the Google Map Pack, and appear in featured answers that drive direct inquiries. With SEO and AEO working together, your business can dominate search engine results pages (SERPs) and be the first and most trusted option when potential customers ask search engines for help.
Startups & Growing Businesses
Starting and growing a business means you have to get in front of your ideal audience, and fast. With so many channels to choose from, organic search should be a priority in your marketing strategy. Whether you're offering an in-demand service or introducing a new solution to the market, SEO and AEO work together to ensure your business is found when people search for the solutions you offer, driving traffic and increasing visibility.
Some startups already offer solutions that people are actively searching for, making it easier to target the right audience. But if your product or service is solving a problem customers don't yet know exists, SEO and AEO can play a key role in building awareness and driving traffic to your website. Even for new or niche products, we can identify keywords and search opportunities that will help your business rank higher and connect with potential customers.
By understanding your audience, researching the right keywords, and ongoing monitoring, we help your business stand out in the search results of your ideal client. This approach ensures that, even if your business or product is new, we can identify the right opportunities to improve visibility, drive targeted traffic, and build long-term search rankings that attract the right customers at the right time.
B2B & Professional Services
Whether you're a B2B company relying on multiple touchpoints to connect with clients, or a professional service like a law firm, consultancy, or financial advisor, online visibility is essential. Too often, businesses rely solely on word-of-mouth referrals or the outdated website that's been in place since the early 2000s. But SEO and AEO should be a key part of your strategy. By not competing on Google search, you could be missing out on 50, 100, or even more leads every month.
Older websites often come with a range of issues, such as broken 404 pages or outdated databases that slow down performance. We talk more about how we can bring these old websites back to life in our blog post Why a Custom-Coded Website Outperforms Builders Like WordPress and in the strategies later on, demonstrating how SEO and AEO can help overcome these challenges.
Education & Trainers
For schools, training centers, after school and educational programs, visibility in search results is key to driving enrollment. Just like local and professional service businesses, you could be missing out on 50, 100, or even more enrollments every month. By optimizing your website for both SEO and AEO, we ensure that your program ranks higher, reach the right audience, boost inquiries, and ultimately increase student enrollment.
Other Business Types
Don't worry if we haven't mentioned your specific business type above, that doesn't mean we can't help. In fact, it's a challenge we welcome! From YouTubers to custom vans for vanlife, or any other niche industries, if you have a business, we can help. Whether you're a new startup, a creative entrepreneur, or a unique service, SEO and AEO strategies can make your business stand out. We're ready to tackle the complexities of any sector and help you achieve better visibility, more leads, and ultimately, drive growth.
Our SEO & AEO Strategies
A Strong Technical Foundation
The internet isn't slow anymore, that's why your website needs to be fast, user-friendly, and free from technical errors. At Pyrobyte Web Solutions, we ensure your website is built on a solid technical foundation, which allows us to outperform most sites built with page builders like WordPress, Webflow, Squarespace, Wix, and even AI-driven builders that often lack the basics. Regardless of where your website is loaded, we make sure it performs at its best, giving you the competitive edge.
We conduct thorough audits to identify and resolve issues such as 301 redirects, 404 errors, broken links, outdated databases, bloated tech stacks, and more, ensuring your site is easily crawled by search engines. We also optimize your site's structure, schema data, and meta elements, so both SEO and AEO strategies can achieve their full potential, driving better rankings and increasing visibility in search results.
The Content Matters
When it comes to SEO and AEO, content is king. The search engines prioritize websites that provide valuable, relevant, and well-structured content for users. At Pyrobyte Web Solutions, we don't just create content for the sake of filling space, we craft content that answers the questions your audience is searching for. By integrating targeted keywords and addressing the needs of your ideal clients, we help your site rank higher in search results while also driving engagement and conversions.
From landing pages and CTA's to product descriptions and FAQs, every piece of content is optimized for both SEO and AEO. We ensure that each page aligns with your business goals and addresses the questions your audience is asking. This strategic approach increases visibility and builds trust, turning search engine traffic into meaningful leads.
Local SEO
For businesses that serve specific geographic areas, local SEO is crucial for visibility. We focus on optimizing your site to rank in local searches, ensuring you're found by the right audience in your community. Starting by enhancing your Google Business profile, optimizing local keyword usage, and ensuring your business name, address, and phone number (NAP) are consistent across web directories.
We go further by targeting location-based queries, setting up local content pages, and implementing structured data to increase your chances of ranking in local search results and the Google Map Pack. This approach not only boosts visibility but drives targeted leads from potential customers in your area, ultimately helping you grow your business locally.
Future AEO
Forbes called it the future of SEO, and Answer Engine Optimization (AEO) is quickly becoming a crucial part of modern SEO strategies. AEO targets the growing trend of search engines and AI providing direct, concise answers to user queries, especially through apps like ChatGPT or Google's Ai Overview summaries. With AEO, we optimize your content to ensure it directly answers your audience's questions in a clear, structured format that both search engines and AI can easily pull from. This not only increases your chances of ranking in high-visibility spots like featured snippets and knowledge panels but also positions your business to be discovered by users interacting with AI tools. As AEO continues to grow, we help you stay ahead by ensuring your content is optimized for both search engines and AI, driving smarter, more meaningful traffic that directly converts into leads.
Backlink Networks
Backlinking is one of the oldest methods for improving search engine rankings, but what is deemed a “high-quality link” by Google is getting increasingly strict. To help your site rank higher, we focus on building a network of relevant and authoritative backlinks from trusted directories, publications, and intentional outreach. This strategy ensures that you're getting the right kind of links, boosting your site's credibility and search engine performance.
The SEO & AEO Time Frame
The time it takes to see results from SEO and AEO strategies can vary depending on your business's current online presence. For businesses with an existing site, we can often find quick wins, such as fixing 404 errors, updating broken links, and optimizing existing pages. In these cases, you may start seeing improvements in lead volume within just a few months.
For newer businesses or highly competitive industries, the process can take six months or longer. Both SEO and AEO are long-term investments, and while immediate results aren't guaranteed, the combination of effective backlinking, content optimization, and optimization for AI platforms will result in significant growth over time. If you're looking for faster results, consider leveraging Google Ads to generate leads more quickly.
